Marketing departments across the spectrum are being downsized. Managers at all levels must now juggle multiple, and often conflicting, projects and priorities; master highly varied tasks; and successfully negotiate across departments. Meanwhile, the drumbeat of mergers and reorganizations—together with constantly morphing products and services—requires constant learning and adaptation.
Getting it done is the currency with the most value in today's lean and mean marketing departments. Larry the Cable Guy may replace Seth Godin as the guru most quoted by marketing pros. The landscape is shifting and productivity depends on key partners.
Take advantage of new and innovative services that are faster and more efficient than methods of the past. Print and product manufacturers have improved inventory control and print efficiency resulting in better service. Busy marketing professionals should not be satisfied with delivery of key marketing materials in 7-10 working days; a time frame many vendors consider "standard". Costly rush charges, too, are standard procedures that current conditions may allow you to avoid.
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